Indo-Asian News ServiceNovember 15, 2018 5:57 PM IST
Chinese smartphone maker Xiaomi shipped 11.7 million units and became the top brand in the Indian market with a 27.3 percent share in the third quarter of this year, with Samsung in second place, the International Data Corporation (IDC) said on Thursday. ).
According to the IDC The Quarterly Mobile Phone Tracker, the smartphone market in India, reached an all-time high of 42.6 million unit shipments in the third quarter (ending September 30), posting a 9.1 percent year-on-year growth ( I AND).
This is the first time that the smartphone market is on par with the function phone market, each of which contributes 50% of the overall mobile phone market.
With the growth in the smartphone segment came a warning.
“With tax increases in place and the fluctuation of the dollar, smartphone vendors are expected to increase device prices in the coming months rather than absorb the cost or time it with cash rebates and financing schemes,” he said. Navkendar Singh, Associate Director of Research, Client Devices and IPDS, IDC India.
India delivers the highest figure of 42.6 million smartphones in 3Q18 in preparation for the festival purchase in October / November, first time Smartph = Featureph, e-tailers continue the aggression, Xiaomi remains the overall leader, One Plus leads the Premium space. More below https://t.co/uG01uBbyHh pic.twitter.com/0ovj9CkXaE
– Navkender Singh (@navkendar_IDC) November 15, 2018
Following the depreciation of the rupee and rising input costs, Realme and Xiaomi have already raised the prices of some of their devices.
Xiaomi raised the prices of its low-cost smartphones Redmi 6 and Redmi 6A, along with Mi Powerbank 2i and Mi TV (32-inch Pro and 49-inch Pro).
Online-focused Chinese smartphone maker Realme raised the prices of its two popular budget phones in India. Rs 6,999 Realme C1 is now priced at Rs 7,999, while Rs 8,990 Realme 2 (3GB variant) is priced at Rs 9,499.
According to Upasana Joshi, Research Associate Manager, Channel Research, IDC India, shipments in the third quarter were mainly driven by the eTailer channel in the run-up to the festival season.
“ETailers continued to drive affordability with multiple financing options such as no-cost or low-cost EMI (monthly equivalent fees), buyback guarantees and cash back on debit / credit cards,” Joshi said in a statement.
Xiaomi grew to a new level on the back of its successful Redmi 5A and Redmi Note 5 Pro series and revamped the Redmi 6 / A / Pro portfolio, according to the report.
“Samsung posted 4.8 percent annual growth in 3Q18 on the back of its ‘Infinity’ series ‘Galaxy J6’, followed by Galaxy J2 (2018), J8, J4 and the newly launched Go Core Galaxy J2 from Android with a medium performance. Demand, “added the IDC report.
Vivo continued in the third position with a growth of 35.4 percent.
The offline segment posted slower annual growth of 6.6 percent in the third quarter.
Commenting on the premium segment of the market (above Rs 30,000), Joshi said that OnePlus rose to the leading position on the back of OnePlus 6, beating Samsung and Apple in the third quarter.
According to the report, the feature phone market saw a 2.1 percent YoY increase in shipments of 43.1 million units in 3Q 2018. Shipments for Jio Phone continued to decline as the vendor focused on eliminating inventory. of existing channels.