The first head of WhatsApp for India, Abhijit Bose, has written a detailed letter outlining the key areas the messaging app plans to focus on in 2019. Bose was appointed Director of WhatsApp India in November 2018.
He was previously CEO and co-founder of digital payments company Ezetap. The head of WhatsApp in India is a Harvard Business School alumnus.
In his letter, Bose outlined how WhatsApp is being used by small businesses to connect with their customers, and said there are several examples of how WhatsApp can help some of these small business owners scale.
WhatsApp’s own research has shown that 70 percent of small businesses using the platform said they built the business on the service, while 77 percent said they were able to hire more employees and saw greater growth after joining. WhatsApp.
To remember, WhatsApp has already released a Business version of its application for small and medium-sized businesses, which can set up an account on the service to connect with customers. WhatsApp is also working with bigger companies and companies like BookMyShow, MakeMyTrip, etc. to help them connect with customers on the platform itself.
Bose also spoke on the topic of WhatsApp payments, noting that the company is working to ensure that payments on the platform are fast and secure. WhatsApp payments have been kept in beta testing mode in India, and it was supposed to be fully rolled out last year, but that hasn’t happened for privacy concerns, according to a previous Bloomberg report.
The head of WhatsApp in India also spoke about creating alliances with proprietary technology companies, although he did not specify any names as such. He also said that the messaging app is committed to keeping users safe, and that private messaging will be crucial to this.
The letter also talks about WhatsApp restricting the spread of viral content and its advertising campaigns to educate users against the spread of misinformation. He also said that he will work closely with all stakeholders in India for these security goals.
WhatsApp has come under fire in India for the spread of misinformation on the platform, which in some cases has led to violent mob attacks. WhatsApp has also faced mounting pressure from the Indian government over the measures it took to curb the problem.