In 2007, Emily Heyward, JB Osborne, and Simon Endres started their own entrepreneurial journey and quit their corporate jobs to start a brand design agency called Red Antler. Not only did they believe in the power of the brand to drive growth and scale, they also wanted to work exclusively with startups. Since then, Red Antler has grown into an industry powerhouse designing and launching brand identities for companies like Casper and Brandless around the world. We caught up with Emily, Red Antler’s Brand Director, to learn more about why they love collaborating with founders, what entrepreneurs can expect from partnering with them, and more.
Also, read Emily’s guest post on how branding drives success for early stage businesses.
Why Emily and her co-founders started Red Antler:
“We saw that there was an incredible opportunity to add value by thinking about the brand from the beginning. We started Red Antler with the vision, from day one, that the brand could be a driver of business growth and that the sooner you think about the brand, the better positioned you will be to launch, compete and scale.
“Red Antler was like our sixth co-founder. They helped us name and make Casper’s visual identity early on and have always been helpful since we’ve been thought partners. “Philip Krim, NYC, Casper Co-Founder and CEO
About collaboration with entrepreneurs:
“What I like most about our clients is their passion. These are people who are starting companies because they believe that this company needs to be in the world and that it is going to add value to people’s lives. We work with people who see a problem that they cannot avoid and dedicate their lives to solving. For me, that energy is very contagious and it’s what makes our work so rewarding. We are able to put our creative power behind worthwhile activities. “
Below, you’ll find the rest of the founder’s reviews, the full interview, and more details like pricing and fee structures. This profile is part of our ongoing series covering startup brand designers and agencies that founders love to work with, based on this survey and our own research. The survey is open indefinitely, so fill it out if you haven’t already.
Interview with Red Antler Brand Director Emily Heyward
Yvonne Leow: Let’s talk about your journey to design. Could you tell us a little about your backstory?
Emily Heyward: I started my advertising career right after college as an account planner at a large global agency, working for massive global brands such as General Mills, Procter & Gamble, and De Beers. While I learned an incredible amount and met some of the smartest and most creative people I know, I ultimately became frustrated solving the wrong problems. We were responsible for generating communications about a business, but we were unable to significantly affect the business itself.
With Red Antler, my co-founders and I wanted to make sure that we were really helping create the things the world needs, not just trying to create new stories about old and broken things.
Yvonne Leow: Right, and what inspired the creation of Red Antler?
Emily Heyward: My co-founder JB and I ran the New York office for a New Zealand ad agency looking to expand into the United States. The startup scene in New York was just starting, and since we were little, we started meeting other small teams of entrepreneurs. We sat with these founders, and what we realized is that the last thing they should be thinking about at that stage was the big ad campaigns.