Democratic Sen. Elizabeth Warren proposed a plan to dissolve big tech companies like Google, Facebook and Amazon to avoid monopolies.
According to an article featuring a interview with Warren in The edge, has also made it quite clear that along with Google, Facebook and Amazon, Apple would also have to split, as it also ticks all the boxes regarding the criteria it had proposed.
“Apple, you have to separate it from their app store. It has to be one or the other. Either they run the platform or they play in the store. They can’t do both at the same time,” Warren said.
Warren said that because Apple runs the App Store, it has an immediate advantage over application developers who sell their products and services on the App Store. Apple has all the data on people’s buying habits in the App Store, and because Apple manages the App Store, it may very well promote its own apps over those of third-party app developers. These same rules would apply to the Google Play Store as well, where Google does promote many of its own internal apps.
In a detailed post on Mediumhighlighting Why does she want to break Big Tech, Warren said, “I want to make sure that the next generation of great American tech companies can flourish. To do that, we must stop this generation of great tech companies from throwing away their political power to set the rules in their favor and launch them.” around its economic power to shut down or buy any potential competitor. ”To clarify this point, Warren pointed out how Microsoft’s penalty at its peak led to the formation of companies like Google and Facebook.
Warren plans to carry out this separation process in two ways:
- Companies with an annual global turnover of $ 25 billion or more will be designated as “Platform Profits” and will be barred from being a participating seller on these platforms. Amazon Marketplace, Google Ad Exchange, and Google Search would be platform utilities under this law.
- The Warren administration would appoint regulators to ensure that illegal and anti-competitive tech mergers are reversed.
The idea behind this move, according to Warren, is that Big Tech shouldn’t gobble up small businesses. For example, if there is a small business that sells its products on Amazon and is doing a big business, there is a great chance that Amazon will try to buy from this seller or have a similar product in its market, which Amazon could promote through the small company. . Warren wants that not to be a concern for small business owners.
What it effectively means is that Amazon Basics will not be able to sell its products on Amazon, Google will not be able to promote its own products through the Search Store or Play Store, and Facebook will have to separate itself from Instagram and WhatsApp.
The e-commerce requirement is quite reminiscent of the recent ecommerce rules which were advertised in India, preventing online businesses from making exclusive deals with sellers and lobbying sellers in which these e-commerce sites have a commercial interest. This had led Amazon to remove some of its exclusive products, such as the Kindle, etc., from the Amazon India store. Things have now been restored after Amazon decided to modify its business structure. to accommodate e-commerce standards.
Another group of companies that Warren also has on his radar is the US telecommunications companies, which almost operate like cartels, demarcating areas in the US where only one or two of these big players can determine the price that customers pay to have mobile Internet on their phones.
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