New York Times reporter Brad Stone has unmasked the fake Steve Jobs. This is Forbes magazine technology editor Daniel Lyons, author of the blog “Steve Jobs’s Secret Diary,” a satirical look at the CEO of Apple.
Lyons has confessed to being perplexed by the time that has elapsed until he has been identified. He has been blogging for over a year, and at no point did anyone suspect that he was the author of this funny and scathing satire.
Lyons has already published two books. The third, “Options: The Secret Life of Steve Jobs. A parody ”, will be published in autumn by the publishing house De Capo Press. As the title itself indicates, the book is narrated adopting the point of view of a fake Steve Jobs.
Lyons confessed to Stone that his inspiration to create the blog came from realizing that there is a small group of CEOs who blog with great media attention, but whose posts are very “light.” He decided to turn the tables by inventing the character of a fake Steve Jobs who would tell readers what he “really” thought.
Lyons has acknowledged that he has stepped into the shoes of other high-level CEOs before turning to Jobs.