Maria Montero

Twitter opens applications for its beta program, first tests to focus …

Twitter Today it is opening applications for its new trial program, first announced at CES in January. The program can potentially cover any aspect of the Twitter experience, but the first set of tests will focus on how interactions between people, and specifically responses, appear on Twitter.

They will include a new response layout to make it easier to follow a conversation; rounded shapes in reply tweets; scripts to follow the answers; hide engagement and share behind a tap to highlight the content of responses; and the introduction of colors to add more context.

When we saw the beta application in January, we saw the characteristics of these features from the beginning; Read on to learn more about all the features.

Improving the appearance of how Twitter works is a difficult task, to say the least. Many have pointed out, and the company now admits, that the back and forth tweets are too difficult to follow. Since the main premise of Twitter is that of a platform for conversations, that not only limits the usefulness of the product, but potentially also stops newcomers.

These issues recently came to a head when Twitter CEO Jack Dorsey himself attempted to participate in a tweet-based interview with journalist Kara Swisher. As their conversation continued, Twitter’s flaws on this front were clearly showing. Despite the use of a public hashtag, people were confused as to how to track the reporter’s questions and @Jack’s responses.

“This thread was tough,” Dorsey tweeted at the end of the interview. “I need to make this feel a lot more cohesive and easier to follow.”

While interviews with top tech executives aren’t an everyday occurrence on Twitter (yet?), Longer conversations with chain replies are, and perhaps have become even more frequent after Twitter doubled its character count. from 140 to 280 at the end of 2017. The change allowed people to share their expanded thoughts with more nuances, which in turn elicited more thoughtful responses.

Around the same time, Twitter turned “tweet storms” into an official product, allowing people to send a series of connected thoughts, each inviting its own series of related responses.

With all these changes, keeping track of the increasing number of round trips has become too complex, especially when a conversation has many participants.

That is the problem that the new testing program aims to better understand and ultimately solve.

“It’s a new way of thinking about product development,” Sara Haider, Twitter’s director of product management, said in an interview in January. “One of the reasons this is so important for this particular feature is because we know that we are making changes that are quite significant.”

Within a separate and independent application, the company will launch experiments that will allow the Twitter community to participate more directly in the early development process. At launch, that means fixing conversations. But over time, Twitter intends to use this platform to test new ideas before they reach the public product.

Chat pinning could be one of the biggest changes to Twitter to date, he noted, which is why it’s critical for the company to get it right.

“We need you to be part of this process, so we know that we are building the right experience,” Haider said.

Above: building development at CES; The new product will look different, we are told