TikTok is one of the most popular apps in the world, recently surpassed 6 million users in the US, and ranked first in the Apple App Store in the US.
Now, more celebrities are joining the app, allowing people to upload their own videos using a variety of editing tools and filters. Jimmy Fallon and Tony Hawk have teamed up, using the app to engage with current trends to try and connect with a wider audience.
Fallon’s decision to join should come as no surprise to those who are aware of his presence on Instagram. Fallon often uses Instagram Stories to host live question and answer sessions or posts. Tonight show updates His show also has a large presence on YouTube. TikTok is just another platform that you can use to engage with your audience. Fallon’s videos have already gained nearly 10 million views since he joined, according to a TikTok press release.
The celebrities joining TikTok are another sign of its continued growth, which is seeing massive user additions. A report by SensorTower, a group of analysts that focuses on the mobile market, published last month, suggests that TikTok has surpassed more than $ 1 million in revenue in the US It has also steadily climbed the rankings in the US. App Store since the end of September, according to SensorTower.
Part of the growth comes from Musical.ly, a similar app that hit TikTok earlier this year. That increased the number of users browsing and uploading to TikTok daily. The last few weeks have also seen an increase in popular YouTube creators talking about the app, various news organizations writing about it, and big ad games on platforms like Tinder and Google where people spend a lot of time.
The SensorReport study also suggests that TikTok’s growth will not slow down in the near future. More people are downloading the app, and most of the reviews on the App Store are positive. TikTok may not be the new Vine, but it certainly isn’t going anywhere anytime soon, especially with more than 500 million global users in 150 countries.