Maria Montero

The EU could hit Google with the third antitrust fine …

Google’s alphabetic unit will likely be hit with a third UE antitrust fine Next week related to its AdSense advertising service, a person familiar with the matter said on Friday, and the penalty is expected to be much less than previous fines.

The European Commission in 2016 opened a third case against the world’s most popular Internet search engine, accusing Google of preventing third parties using its AdSense product from displaying search ads from Google’s competitors.

He said Google, which at the time had 80 percent of the European market for search advertising intermediation for the previous ten years, had maintained its anti-competitive practices for a decade.

In response, Google changed the terms in their AdSense contracts with large third parties, giving them more freedom to show competing search ads.

European Competition Commissioner Margrethe Vestager told reporters this month that she was finalizing the case.

On Friday, the Commission declined to comment on the timing of the AdSense decision. Google did not immediately respond to a request for comment.

the Financial times Previously reported in the European Union next week antitrust fine.

Last year, Vestager gave a record 4.34 billion euros ($ 4.91 billion) fine to Google for using its popular Android mobile operating system to block its rivals.

That’s after a € 2.4 billion fine imposed on the company in 2017 for blocking rivals from comparison shopping websites.

The AdSense case may not be the end of Google’s EU antitrust troubles.

EU antitrust officials have asked Google’s rivals if they unfairly downgrade local search competitors, according to a questionnaire seen by Reuters, a move that could lead to a fourth case.

Online map services and others could also be in the spotlight soon.

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