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Sony Announces Alpha 700 DSLR Camera

The new Alpha 700 has a CMOS sensor with 12.2 million APS pixels (multiplying factor 1.5) with very high brightness (with a sensitivity of up to 6400 ISO) and very low noise, and with a Image processor called Bionz, which offers a very high processing speed and improves sensor performance. The camera has a robust magnesium housing sealed to prevent the entry of dust and moisture, and all the mechanics have been revised inside to offer a quieter shutter and a speed of up to 1 / 8,000.

3 inch high resolution LCD screen

One of the most notable features is its three-inch screen, with high contrast and brightness and 920,000 resolution points that allow a better analysis of the captured images. Sony has also worked hard to make the camera very easy to use and has a multitude of buttons for quick access to the most important functions. In addition, thanks to its joystick dial and menus it is also very easy to access all camera functions, so that many adjustments can be made through the menus or with the buttons on the camera.

The camera also incorporates 14 new “picture styles” (including “Deep”, “Autumn”, “Vivid” and “Landscape”) that facilitate the taking of images for the less expert and allow the immediate creation of a great variety of environments . Contrast, sharpness, adjustment zone, and other parameters can be customized for detailed adjustment of your chosen creative effect.

As for the shooting speed, the Alpha 700 can take 5 frames per second in any quality and format continuously.

Improved stabilization

Another strong point of the camera is its stabilization system built into the camera body, which makes it compatible with the entire range of A-mount lenses (stabilization does not depend on the lens). According to Sony, anti-shake performance has been improved by up to half a stop across the entire focal length range. Equivalent correction now ranges from 2.5 to 4 stops (depending on lens, camera settings, and shooting conditions).

The camera will be available from October at a price of EUR 1,499, VAT included, in a set that includes the body plus a lens. Contact: Sony. Tel .: 902 402 102. Web: www.sony.es