In an attempt to achieve transparency in political ads in the run-up to the 2019 general election, Facebook on Thursday forced advertisers to reveal their identity and location before such advertising material can be published on the popular social media platform e Instagram.
Early next year, Facebook will also start showing a disclaimer on all political ads by providing details of who is placing the ads.
In addition, an “online search ad library” will open to provide information such as the budget associated with an individual ad and the impression range and demographics of who viewed the ad, Facebook blogged.
On the blog, Facebook said that political ads must be executed by an advertiser who has completed the authorization process of identification and tagging with the legal notice.
“By empowering advertisers and providing more transparency to ads, we can better defend against foreign interference in Indian elections,” he said.
Facebook, which has more than 200 million users in India, said it was important for people to know more about the ads they see, especially those that refer to political figures, political parties, elections and legislation.
“This is why we are making big changes to the way we manage these ads on Facebook and Instagram.” We have implemented these changes in the US, Brazil and the UK and then we are taking our first steps towards transparency of announcements related to politics in India, “he said.
“This is key as we are working hard to prevent abuse on Facebook before the general elections in India next year,” he said.
According to Facebook, now anyone who wants to post a policy-related ad in India will need to first confirm their identity and location, and give more details on who placed the ad.
“Confirmation of identity and location will take a few weeks for advertisers to start that process today using their mobile phones or computers to submit proof of identity and location. This will help avoid delays when they run political ads next year, ”he said.
Early next year, Facebook will start showing a disclaimer on all political ads that provide more information on who is placing the ad and an ad library that anyone can be searched for to access.
“This is a library of all the ads related to a particular advertiser’s policy, as well as information such as the budget associated with an individual ad, a variety of impressions, as well as the demographic information of who viewed the ad,” he said.
Additionally, Facebook will begin enforcing the policy that requires all policy-related ads to be served by an advertiser who has completed the authorization process and is tagged with the legal notice.
“We will not require eligible news publishers to obtain your permission, and we will not include their advertisements in the Announcements Library,” the blog said.
Facebook owns the photo sharing platform Instagram.