Pikachu, the most famous of the Pokémon, the main character from the same Japanese anime series, has been named as the official mascot of the Japanese soccer team that will participate this June in the 2014 World Cup in Brazil.
Adidas and The Pokémon Company announced that Pikachu and other Pokémon will wear the blue jersey to support their team. According to Adidas, the entry of the pokémon as mascot of the national team, is part of the efforts to promote the “enjin” campaign or circle in Spanish, a concept that symbolizes the image of unity of the team.
Pikachu had initially been selected only as an advertising medium to promote the team among the Japanese (and of course, to sell a lot of merchandise), but in view of the enormous success and reception that the Pokémon has had, it was decided to include it as the mascot team official to accompany you to all the events they participate in.
Pikachu, more than a pet
From that moment on, not only did the famous pokemon begin to be seen in all the advertisements related to the World Cup in Japan, but the stores have also been flooded with all kinds of merchandising items alluding to Pikachu and the World Cup. Such is the Pokémon fever, that even in some countries outside Japan you can already see some of these items in stores. We are not surprised to see one of these pokemon dressed in blue in a Colombian store.
Can you imagine what would happen if the mascot of Japan faced Fuleco, the official mascot of the World Cup in a Pokémon duel? Which one would win?