Half new users
Apple’s direct sales already represent 53 percent of its sales. Apple has 185 stores around the world, mostly in the US, and expects to open another dozen of them in the next 13 weeks. Median store revenue has also grown by $ 400,000 from the previous year, from $ 4.7 million to $ 5.1 million. Apple’s economic manager has also stated that half of the 330,000 Macs sold in Apple stores were new users for the platform.