LinkedIn has taken a leaf out of the Facebook book. The Microsoft-owned social media platform for professionals has introduced “LinkedIn Reactions” which will be used by users to communicate and react to posts through the LinkedIn application as well as on the web.
The reaction feature is not new in the field of social media. It has been made famous by Facebook, which introduced 6 emojis representing the symbols Like, Love, Haha, Wow, Sad and Angry about three years ago. However, LinkedIn’s own version of reactions includes Like, Celebrate, Loving, Insightful, and Curious.
These reactions are comparatively more professional and related to LinkedIn’s style and platform.
By default, a simple click on the “Like” button will be placed on the “Like” reaction on a post, but a long press and then hovering over the icons will allow LinkedIn users to use these additional reactions. .
“We took a thoughtful approach to designing these reactions, focused on understanding which ones would be most valuable to the types of conversations members have on LinkedIn,” wrote associate product manager Cissy Chen in a LinkedIn blog post.
“For example, we looked at the top 1- or 2-word comments used and what types of posts people share. “We also conducted global research with LinkedIn members to get feedback on specific reactions to make sure they were universally understood and useful,” he added.
The post further read that the Reactions feature is starting to roll out now and will be available to all members in the coming months on the LinkedIn mobile app and on the web.