Facebook plans to show who the boss is by adding his name to Instagram and WhatsApp. Although both companies were acquired by the social media giant years ago, it had no influence on the brand – until now.
A Facebook panel is seen during the Cannes Lions International Festival of Creativity, in Cannes, France. Reuters
“Instagram from Facebook” and “WhatsApp from Facebook” will be the new names of these applications from now on. The changes will be reflected in the App Store and Play Store apps soon. Was reported by Information first and Facebook confirmed it later. A Facebook spokesperson said: “We want to be clearer about the products and services that are part of Facebook.”
The company has already started adding its name to some screens on Instagram this week, one of the first links it has given users to own the popular platform.
The move comes as the world’s largest social media company faces heightened scrutiny from regulators around the world for more transparency about data privacy practices and how and with whom Facebook shares user information.
While users can’t see it right away, “Instagram from Facebook” can be seen within a few clicks at the bottom of the Instagram app settings page on some iOS devices.
Facebook bought Instagram in 2012 and WhatsApp in 2014, and now each is used by more than a billion people.
Instagram has become especially important in increasing Facebook’s revenue, as the app stayed out of its parents’ privacy scandals, and attracts younger consumers at a much faster rate, attracting more advertisers.
With input from Reuters.
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