Maria Montero

HBO’s mobile apps to win a million new …

In addition to enthusing its loyal legion of fans, the premiere of HBO’s “Game of Thrones” was also big news for the installation of the network’s app for cable cutters, HBO NOW, which rose to the top of the App. Store this weekend. This weekend’s app had a combined total of more than 300,000 new mobile subscribers in the US on the Apple App Store and on Google Play, according to preliminary estimates from Sensor Tower.

This is the highest the app has ranked in the US iPhone app store in three years, Sensor Tower notes, with its previous highest ranking on April 24, 2016 for the Season 6 premiere. ” Game of Thrones”. At that time, the app had seen 160,000 downloads in a single day.

Sensor Tower hopes to have more accurate estimates of the impact of the premiere in the near future, as it wants to incorporate numbers from fans who are starting late and downloading the app today.

Currently, the application remains at # 1 in the Apple App Store. If that continues, it could easily add another two hundred thousand in the course of today (Monday, April 15, 2019), Sensor Tower estimates. That could see the app exceed 500,000 new downloads in the three-day period.

To be clear, these numbers refer to users who have never installed the app on their phone before, not downloads.

Of course, this is not necessarily a 1: 1 correlation with new HBO NOW subscribers. Many fans watch the series on the big screen of their television through an HBO application for devices such as Roku, Apple TV, Fire TV, and others. Or they can tune in to watch on the web, through their laptop. Still, it’s a remarkable number, especially considering how late it is in the series for the show to be gaining new fans.

HBO’s app for cable and satellite TV customers, HBO Go, also performed well this weekend. It’s on track to surpass 400,000 installs over the same three-day period (the Season 8 premiere weekend, plus Monday). This is the highest the app has rated since the Season 7 premiere in July 2017, when it added 350,000 users for the first time in both stores worldwide.

Combined, the two apps, HBO Go and HBO NOW, are poised to surpass more than 1 million new installs in this three-day period, Sensor Tower forecasts.

However, fan interest in the long-awaited new season may have caused HBO’s apps to run into trouble.

There have been reports from Down Detector and Business Insider about users having issues streaming apps from HBO in addition to Hulu. But these were nowhere on the scale of accidents that we have seen in recent years, as in the premiere of “Season 4” Game of Thrones “, which had the HBO broadcast a public apology Due to the size of the interruption . (HBO has not responded to our requests for comment on unconfirmed reports detailing the previous night’s problems. Therefore, the problems can be attributed to users’ broadband connections or other factors.)

Other TV apps also had some glitches, thanks to the premiere. For example, the social tracking app for TV TV Time had a hard time loading shortly after the premiere of the premiere the night before. In its app, “Game of Thrones” is one of the most tracked shows, where it has 4.3 million followers who post comments, photos, memes, and more to the app’s community within the show. Today, there are about 6,200 comments on the show’s forum, from fans discussing the show.