Zaeske explained that Google uses Groups as a great vehicle not only for discussion but also for collaboration and content generation.
IDGNS: Google launched Groups about six years ago, after buying the Discussion Service Usenet Deja.com, whose archive of forums and messages dates back to 1995. Today’s users have other more modern services to interact online, such as social networks, blog, wikis and virtual worlds. Aren’t the discussion forums a bit outdated?
Zaeske: With Groups we go beyond the usual discussion forums, as we add the ability to do things like create web pages and edit the look of your group. We are trying to supplement the forums with a good number of other features currently available on the web that will allow people to collaborate. Blogs are primarily vehicles for personal expression and social media is primarily fun-oriented. Wikis are related to gathering knowledge. Our vision about the new version of the Groups is as wikis available to everyone, in which we have embedded the forums.
IDGNS: Still, as Web 2.0 services continue to expand and improve, won’t forums become obsolete in the near future?
Zaeske: In general, forums are a useful feature for a myriad of reasons, and they will never be out of date and will always be part of all of these services (such as wikis, social media, and blogs). Forums are a source of public information that can be consulted, especially for experts in certain areas, and it is always convenient to follow.
We think that the ability to create pages and the ability to change the appearance of the forum will make Groups be perceived as more than just a forum product. Our goal is to allow people to do all kinds of creative things and talk about it in Groups. That is to say, Groups have more than one evolution towards groupware, and not as specific in capabilities as forums. It offers a great forum service, but with the new features it has more of collaboration, expression and content creation.