Currently, Google allows independent search for images, videos, news, maps and books. The Web company with the greatest weight in the information search segment has indicated that it has already started the process to move its strategy towards “a universal search model” that will combine the results of all formats; although this will not happen overnight.
In its statement, Google indicates that “in principle universal search results can be subtle, and with the passage of time users will recognize the additional types of content embedded between search results.”
A user conducting a search for Star Wars villain Darth Vader is likely more interested in the images and video, not just the web pages that mention the film, Google says. “Google will provide a set of results that will include, for example, the humorous parody of the film, images of the Darth Vader character, the latest news on Lucas’s most recent movies, as well as websites focused on the actor. James Earl Jones, all of them categorized in an order of relevance appropriate to the search carried out. Users will not have to visit the various Google search engines to find that kind of information. “
Google is implementing a new technical infrastructure that will allow the search engine to undertake such tasks that require great processing power. Google has also added navigation links above the search results to suggest additional information that is relevant. “For example, a search on ‘python’ can now generate links to Google Blog Search, Google Book Search, Google Groups and Google Code.”
The idea is to simplify the search and break down the existing “information silos” on the current web, as Google has indicated.