Giant Global Lifestyle Accessories Fossil On December 17, the Group launched seven next-generation touchscreen smartwatches under its six brands for the nation’s tech-savvy millennials.
Starting at Rs 19,995, the seven smartwatches are: Fossil Gen 4 Smartwatch Venture HR and Explorist HR for Fossil; Skagen Falster 2 for Skagen; Michael Kors Access Runway for Michael Kors; Emporio Armani Connected for Emporio Armani; A | X Armani Exchange Connected for Armani Exchange and Diesel Full Guard for Diesel.
“India has 47 percent of its population under 25. They understand the technology very well,” said Johnson Verghese, managing director of Fossil India, IANS.
“We have a unique space where young, tech-savvy, fashion-conscious and aspirational youth stand behind us,” added Verghese.
Developed with Wear OS by Google and running Qualcomm Snapdragon Wear 2100 Platform, the new product line includes features such as digital touch screen, Bluetooth technology, wireless syncing and magnetic charging, compatibility with iOS 9.3+ and Android 4.4+ (excluding the Go edition), and long battery life.
Smart watches have features like a heart rate sensor, GPS, accelerometer, gyroscope, ambient light, and microphone.
“With the launch of the next generation of smartwatches, we amplify the technological features on the wrist while maintaining our aesthetic fashion designs, creating an individual experience for each consumer,” said Johnson Verghese, managing director.
Heart rate functionality was a major question from consumers, the company said, adding that if you’re going to run outside or hit the gym, you can automatically track your heart rate during Google Fit-logged exercises.
The dials have the heart rate built into the designs, to show users the beats per minute on the watch face.
“Since our entry into the smartwatch market three years ago, Fossil’s mission has been to fuse technology and design,” added Gautam Sharma, APAC vice president of brand strategy.
New “untethered GPS” capabilities allow you to track hikes and walks, hikes, bike rides and more through Google Fit and third-party fitness apps. The additional swim-proof functionality will help users keep track of swim workouts, the company said.