Indo-Asian News ServiceNovember 24, 2018 3:57 PM IST
To help small businesses in India catch up with the global economy, Facebook plans to train five million people with digital skills in three years, a senior company executive said on Saturday.
With ten programs underway, Facebook has already trained one million people in 150 cities and 48,000 villages with the support of 50 partners, the social media giant said on the opening day of the two-day Facebook Community Boost program aimed at help small businesses get digital marketing. abilities.
“We have a very strong partnership framework with local partners and state governments,” Ankhi Das, Director of Public Policy for India, South and Central Asia, told reporters, adding that the company also works closely with the Ministry. of Skills Development and Entrepreneurship. in digital training.
“We are very excited that our programs like BoostYourBusiness, SheMeansBusiness, which are run in partnership with the central and state government, civil society, and private institutions, are focused on facilitating economic transformation and small business integration at the grassroots level. in the formal economy, “she added.
Facebook’s training programs include simple lessons that help build a digital presence, avoid expensive fees to create and host websites, take advantage of the growing mobile economy, gain access to markets by learning how to market your products to more than two billion of people who use Facebook. , increase awareness about your products and services.
Training programs for India will also help people learn how to use Facebook’s photo-sharing platform Instagram, Das said.
The training modules for these companies in digital marketing and online security developed by Facebook are available in 14 local languages.
Facebook said its programs reached 29 states in India, including Uttar Pradesh, Karnataka, Punjab, Maharashtra, Gujarat, Arunachal Pradesh, Assam, Odisha and Rajasthan, among others.
Additionally, Facebook’s jobs product enables companies to post job postings and enables young people to find jobs even in remote geographies.
“More than 80 percent of SMEs (small and medium-sized businesses) on Facebook say they have increased sales due to the platform and access to the global and local market,” Das said, citing the findings of a recent survey.
The results showed that more than 70 percent of SMEs on the social media platform built their business on Facebook.
“All of these facts encourage us to consider training five million people and entrepreneurs in much-needed digital skills by 2021,” he added.
When asked how Facebook would prevent companies from making fraudulent or exaggerated claims on the platform, Das said that Facebook would take action when someone reported the matter.
“Additionally, customers should examine the veracity of claims made on Facebook. Unlike other e-commerce platforms, actual transactions do not occur on Facebook,” he said, adding that the platform is being used primarily to increase awareness of the product.
When it comes to dealing with misinformation on the platform, Facebook relies primarily on the criteria of “credible violence,” meaning it will remove content when its reviewers determine that the content has the potential to cause harm to people, it said. .
As for the concerns of companies generating fake likes or page views, Das said Facebook is aggressively fighting the spread of misinformation on the platform by deleting fake accounts.
In the past two quarters, Facebook has removed more than 1.5 billion fake accounts, Facebook CEO Mark Zuckerberg said in a note last week.