Facebook is reviewing its business structure to divide India as a separate region, a first for the social media giant in any market outside of the United States.
According a report by Livemint, the local office will report directly to Facebook’s headquarters in Menlo Park and will no longer be part of the Asia Pacific tech giant’s operations. Meanwhile, functional heads will now report to Facebook India CEO Ajit Mohan and not their respective regional heads.
The move is seen as a reaction to tightening regulations on foreign internet companies in India following an increase in the spread of rumors on social media. One of the suggested regulations for the likes of Facebook was to incorporate a local office or body. Considering that India is the largest market for Facebook with around 294 million users and with general elections in April-May this year, Facebook had to get things moving quickly. This is to ensure that the spread of fake news is kept under control. As Facebook and its WhatsApp messaging platform were used to spread misinformation, it was pertinent that Facebook had an India-based reporting team soon, considering it was without an Indian boss for quite some time.
Facebook India’s new board of directors comprises Ajit Mohan as Vice President and Managing Director; Sandeep Bhushan, Director and Head of Global Marketing Solutions; Ankhi Das, Policy Director; Prashanth Aluru, Director of Strategy and Operations; Manish Chopra, director of associations and Amrit Ahuja, director of communications.
Facebook On September 24, 2018, he had appointed Mohan, as Managing Director and Vice President of Facebook India. In the past, Mohan has served as CEO of Hotstar since April 2016. He will be responsible for driving Facebook’s overall strategy and continued investment in India, reporting directly to the Menlo Park headquarters on Facebook.
A Facebook spokesperson who spoke in the post said: “The changes mark an important step, reinforcing Facebook’s commitment to India and enabling greater local accountability, faster and more efficient decision-making and a closer connection with headquarters”.
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