Disney’s direct-to-consumer streaming strategy took center stage on the company’s investor day. That strategy includes Hulu (where the recently closed acquisition of Fox has given Disney a controlling stake), ESPN + and Indian live streaming service Hotstar, but executives spent most of their time promoting Disney’s upcoming release. +.
The company said the service will launch in the United States on November 12 and will carry a monthly streaming price of $ 6.99 per month.
Executives confirmed that unlike Hulu and ESPN +, Disney + will be completely ad-free, making all the money from subscriptions. Kevin Mayer, Disney’s direct consumer president, also said the company is likely to offer a bundle of Hulu, ESPN + and Disney + with a discounted product.
Mayer and other Disney executives also gave the first look at what they said is a “working prototype” of the Disney + service. To a large extent, it resembled any other streaming app, but they made it clear that all content will be available for download for offline viewing.
The service will also emphasize Disney’s portfolio of entertainment brands – there will be separate sections for Disney, Pixar, Star Wars, Marvel, and National Geographic animation. In each case, the speakers highlighted the existing library of films. Not all of those movies will be available at launch, but many will be, with more being added during the first two years of operation (presumably as they are released from deals with third parties like Netflix).
For example, Disney said that at launch, the service will include the animation studio’s entire Signature collection of 13 films, plus the first two Star Wars trilogies and “The Force Awakens,” plus “Captain Marvel” and other Marvel movies.
In addition, Disney is creating a number of original shows for the service (many of them highlighted in clips and actual reals that were not included in the webcast). Those include a whole host of Marvel shows that Marvel President Kevin Feige said would be closely related to the studio’s films, plus the Star Wars series “The Mandalorian” and a show about the characters “Rogue One.” Cassian Andor and K-2SO.
As for when viewers will see all of this content, Disney Streaming President Michael Paull said the plan is to roll out across North America, Europe, Asia-Pacific and Latin America throughout 2021.
Oh, and Disney + will be the exclusive broadcast of “The Simpsons.”
Updated with release date, prices and exclusivity of “The Simpsons”.