This week is going fast, and the Campus Party in Cali continues to offer us a whole world of entertainment and learning possibilities. Today I am going to comment a little on what was the experience of the second day of this technological event in the city of Cali.
During the second day of the Campus Party, the talks, conferences and interactive courses began that each hour accompany the hundreds and hundreds of attendees, who can choose between participating in the talks (which are several at the same time) or spending the while playing video game tournaments or simply browsing the high-speed network that was installed for the enjoyment of the campuseros.
(see the summary of day 1 of Campus Party here)
(see the summary of day 3 of Campus Party here)
(see the summary of day 4 of Campus Party here)
(see the summary of day 5 of Campus Party here)
(see the summary of day 6 of Campus Party here)
Touring the Campus Party halls in cali
During the second day I was able to observe how the number of campuseros has increased considerably (according to the organizers of the event, this year it exceeded the Campus Party held last year in Medellín by more than 1,000 campuseros). Likewise, the activities they carry out are very varied, including those dedicated to video game tournaments, those who brought their businesses to exhibit, as well as those who are taking advantage of the different talks and practical workshops that are being given at all times. . Here are some images of what could be seen during this day.
Key Note: Michio Kaku
Among the talks given on this second day, the Key Note by scientist and futurologist Michio Kaku stood out. This famed Physicist writer of Best Sellers as “the mind of the future” and researcher of the String Field Theory appeared in the main room at night, with a total attendance. There were so many of us that many of us attended the talk standing up.
“Computers will be everywhere and nowhere” Phrases like these mentioned Kaku in his presentation.
During his presentation, the Scientist gave us a tour through the history of technology from several decades ago to the far future. Kaku showed how every so often, New technologies bring great benefits to humanity, which create a welfare bubble, which then bursts, bringing great economic depressions. He showed us how this pattern has been repeated in recent years and how the 4 great economic depressions of the modern world (including the depression of the United States in 2008) were the result of the bubbles that created the advent of new technologies. He also predicted that at this time in Europe a bubble is forming that may burst in the coming years because the European lifestyle is not going to be sustainable.
Later, Kaku went on to tell us about the near and far future, predicting the operation of some technological devices in the coming years and how our lives would be then. Among many predictions, Kaku relies on Moore’s law that explains how the available computational power grows exponentially every year to explain that technology in a few years will be so cheap that it will practically be disposable, hence his phrase that computers are going to be everywhere and nowhere, becoming so accessible that they would cost less than a penny and would come in unsuspected forms like sheets of paper. Kaku predicted that in the future we would have smart walls in our homes, from which we would interact with the whole world, such as a “virtual doctor” who could treat us at home without having to travel to the expensive doctor’s office.
In his inspiring speech, Kaku encouraged young minds to explore the world of technology, education and medicine, pillars that he believes will be essential for years to come. I also invite local governments to reduce the rules and taxes that slow down the investigation and hinder it.
To close the visit of Kaku, the mayor of Cali, I decorate the Physicist with the highest honor and give him the keys to the city, inviting him to return whenever he wanted.
Another of the presentations that I had the opportunity to attend were 2 on entrepreneurship dictated by the Innovers group which talk about a methodology (MatrixThinking) that is quite effective to help people find innovative business ideas with good potential. Below I am going to share a little of the notes I took during the talk.
Most entrepreneurship ideas fail because they have not properly measured market risks. In order to make a simple but very illustrative analysis of what market risks are, let’s divide it into 3 categories:
- Products in commercial industries (low risk): For example they are products that I offer to manufacturers or manufacturers. If I invent a machine that helps to pack bags of sugar saving 10g of sugar per bag, the number of potential customers is very few (sugar mills), therefore, if my product is good enough, I should not do much commercial effort to reach my potential clients and convince them.
- Consumer products (medium risk): They are mass consumer products that are generally characterized by being widely accepted and known. Here the competitive advantage is in making a considerable improvement of a product that already exists and in this way it will be easier to sell it, because people already know it. However, I still have to make some effort to reach potential clients as the spectrum is widening.
- Fashion products (high risk): They are products that reach the masses offering some innovations that can be real or perceived. In order to reach these markets, a great effort must be made in marketing to convince consumers to purchase the product.
Taking into account these 3 markets, it is key that the entrepreneurial idea that we have, we evaluate it very well to see in which of them it fits and therefore weigh the risks that we can face.
For example, speaking of innovation, the exhibitor explains that bringing very innovative and unprecedented products to the market is much riskier than taking products that already exist with improvements. Here the examples of the Fax machine and the Seeway were exposed, which were very novel inventions that not only took a long time to be implemented, but did not achieve the expected success.
Later, the MatrixThinking methodology was explained, which is based on a table, in which on one axis we have “catalysts” whose objective is to help us generate opportunities, and on the other axis we have seeds which help us measure opportunities.
Looking at the table we are presented with a practical example of how to use it to create innovative ideas. For example, let’s think of a target market “pet owners”, then use the seed hub to see what kinds of activities users in this market engage in. For example, among the repetitive activities we could include walking the pets or buying food for them. In predictable activities we can assume that at certain times of the year pet owners must take them to the vet for vaccinations or check-ups. In trending activities we could see that there is a new group of pet owners who each time buy luxury items for them or take them to do activities that animals did not do before, such as going to the pet groomer, or a spa to relax pets among other.
Now let’s focus on an activity, for example a generalized activity such as walking the pet and then with this activity let’s study it in detail using the catalysts, which will give us opportunities, for example, the catalyst “a look to the future” drives us to think about how this activity would be in the coming years, or the catalyst “I wish” helps us to think about how we would like that activity to be carried out or what frustrations the user has today. For example, we could think that a frustration of pet owners is having to pick up the excrement of pets when they take them out for a walk, and from here start the analysis of new entrepreneurial ideas to attack this frustration. After crossing both axes, we are going to have an activity and a catalyst on which we can focus to generate good entrepreneurial ideas.
In conclusion, this was a great day and we still have the whole week ahead. I hope to be reporting next as the Campus Party in Cali continues, so don’t miss out and stay tuned for updates. For today I say goodbye to continue with the technological party here at the Valle del Pacifico event center.