Apple announced Apple TV Plus, the highly anticipated streaming service from the tech giant featuring original content from Hollywood heavyweights such as Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, JJ Abrams, Jason Momoa and will release this fall.
It will be ad-free and available on Apple devices, as well as other platforms like Roku and Amazon Fire TV.
Apple did not announce pricing or confirm whether the service would be available on Android devices.
In addition to Apple TV Plus, in May Apple will launch Apple TV channels, which will allow users to subscribe to individual streaming services.
Apple TV channels include HBO, Showtime, Starz, and others, and will live within the company’s newly designed Apple TV app. Notably, Apple TV channels exclude Netflix content what was expected.
Apple does not yet offer a discounted bundle of streaming services from other companies. That would have given it an edge over Amazon, which through its Prime Video Channels allows Prime members to subscribe to individual streaming services at full price.
Like Apple, Amazon is pushing original programming as a way to sell other services. But Prime Video users also get the benefits of Amazon’s fast order delivery and other benefits that come with Prime membership, so they’re unlikely to scrap that service for Apple.
And unlike Netflix, Apple TV Plus won’t stock up with a library of popular streaming shows. Netflix is said to have paid $ 100 million to continue to license the hit NBC series “Friends,” which is reportedly the second-most-watched show.
Apple TV Plus will compete in the children’s programming space with new programming in collaboration with Sesame Street Workshop.
Some of the first shows that will be exclusive to Apple TV Plus include:
- The Incredible Stories of Steven Spielberg
- Oprah Winfrey’s documentary on “the scourge and cost of sexual harassment in the workplace”
- Oprah Winfrey’s multi-part series on “Mental health issues around the world”
- Kumail Nanjiani’s Little America
- Reese Witherspoon, Jennifer Aniston and Steve Carell on ‘The Morning Show’
- ‘See’ by Alfre Woodard and Jason Momoa
- The little voice of JJ Abrams and Sara Bareilles
- Sesame Street’s ‘Helpers’
With inputs from Reuters
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