Apple currently has to pay some music labels more to distribute their music in the UK than it pays to distribute the same music in the rest of Europe. Apple will reconsider continuing its relationship in the UK with any music label that does not reduce its UK wholesale prices to the level of other European countries within the next six months.
“This is an important step forward towards a pan-European music market,” says Steve Jobs, Apple’s CEO. We are confident that the major music labels will adopt a pan-European point of view in pricing. “