macworld news earth

Adobe announces Adobe Media Player

Adobe Media Player allows, according to Adobe, a reproduction in Flash format of better quality, and has the ability to download and play videos without being online, ways to discover new and interesting shows, full screen playback, ratings from viewers with One-click and a Favorites feature that automatically downloads new episodes of TV shows or video podcasts.

The player is cross-platform, based on open formats such as RSS and SMIL, and provides viewers with the desired ability to play the most popular video format on the Internet outside of the browser.

In terms of features for content publishers, Adobe Media Player offers, according to the developer, better ways to serve, monetize, brand, protect and track video content. It has a number of video streaming options that enable high-quality online and offline playback, including: on-demand streaming, live streaming, progressive download, and protected download and playback.

Audience analysis and content protection

The technology provides content publishers with a set of standardized tools to deploy different advertising formats and compile permission-based analytics data, both online and offline, in order to better understand the audience. Adobe Media Player plans to offer content publishers a variety of protection options including streaming encryption, content integrity protection, and identity-based protection.

Adobe Media Player was developed using Apollo, the codename for the application runtime recently announced by Adobe, which enables content publishers and web developers to create and deploy rich, interactive Internet applications on the desktop using technologies like Flash, PDF and HTML.


The beta version of Adobe Media Player is expected to be available as a free download on the Adobe website soon, with full availability expected later this year from Adobe and from a wide range of media and technology partners. Web: