Maria Montero

5-star reviews from Facebook employees will be …

Facebook Portal was launched together with Portal + in October last year.

The Facebook Portal, the company’s home video conferencing device, went on sale in the United States just in time for the holiday season in November of last year. Now, it has been noted that Facebook employees are making a coordinated effort to give high user ratings and good reviews to the device on Amazon.

This goes against Amazon’s guidelines that do not allow you to “create, modify or publish content regarding your products or services (or those of your relatives, close friends, business partners or employers).

New York Times Columnist Kevin Rosse said in a tweet that at least three people who gave Portal a five-star rating on Amazon were Facebook employees. These include Tim Chappell, Supply-Chain & Strategic Sourcing AR / VR Product Manager, Javier Cubria, Facebook Event Promoter, and Oren Hafif, the company’s Security Engineering Manager.

AR and VR Facebook VP Andrew Bosworth in a response to Rosse denied being coordinated or a company-led decision. He has said that employees will be asked to withdraw the reviews.

“Speaking of coordinated inauthentic behavior, what are the odds that all these 5-star Facebook Portal reviewers on Amazon have the same names as the Facebook employees?” Rosse wrote in a tweet. Along with a screenshot of Amazon reviews, he also posted a screenshot of Chappell, Cubria, and Hafif’s social media profiles.

“Neither coordinated nor directed from the company. From an internal post at launch: “We unequivocally do NOT want Facebook employees to commit to leaving reviews for products we sell to Amazon.” We will ask them to drop the charge, “Bosworth’s tweet reads.

Facebook Portal was launched together with Portal + in October last year. The devices offer a hands-free AI-based video communication experience and encryption on all calls. Both the Portal and Portal + have a panoramic screen, as well as a smart camera.