Oscar Rodríguez: “At LG we place the consumer at the center of ...

Oscar Rodríguez: “At LG we place the consumer at the center of …

BANNER CECOTEC

We spoke with the Commercial Director of the company’s Mobile Telephony Division to find out about its commitment to the high-end segment.

According to Rodríguez, in the South Korean the innovation process is focused on the study of the needs and habits of technology users:

“We try to learn from the consumer and make their requests the engine of innovation: The LG G2 is possibly the clearest sign of where we have materialized our philosophy of product development”

Thus, the learnings that LG has obtained, after studying the behavior and listening to the needs and suggestions of its users, have been applied in the design of its G2 terminal; which according to Rodríguez perfectly sums up the innovative spirit of the manufacturer:

“In the LG G2 we have combined the best design features, screen, battery, processor and user experience, achieving the most exciting and ambitious phone in the history of our company”

– You can also see this article in the browser version of the magazine: http://goo.gl/HzBabK