Beauty filters are a must-have accessory for modern social media for better or worse. Some of them don’t even conceive of their own existence without them, and this has formed (or perhaps deformed) new standards of beauty in people, which already concern not only health expertsbut even the technology companies responsible for this phenomenon.
Part of the concern that Google has voiced in its new app design guides comes from the fact that These beauty filters are mostly already activated by default in camera applications, which makes many users not realize that their face is being retouched, affecting their perception of themselves in the long term.
In his post, Google comments:
We set out to better understand the effect that filtered selfies can have on people’s well-being, especially when filters are turned on by default. We conducted various studies and spoke with child and mental health experts around the world, and found that when you don’t know that a camera or photo app has applied a filter, photos can negatively affect mental well-being. These default filters can quietly set a standard of beauty that some people compare themselves to.
To initiate an immediate change in this regard, Google affirms that its new phones in the Pixel family (starting with the Pixel 4a, Pixel 4a (5G) and Pixel 5), will no longer have the beauty filters activated by default, but what the user must activate them manually when he wants to use them, and they will never turn on by themselves. It also invites other manufacturers to do the same, in a series of new application design guides of this type.
Additionally, Google has made the decision to remove the name “beauty filter” of its applications, as this carries a message that you require an aesthetic touch-up to look good, and instead of them use a neutral language that does not have or implies a negative meaning towards the personal image.
These changes will come shortly as an update to the Google Camera app, in which the facial required filters will be deactivated by default, leaving the user to decide when to use them.
Hopefully this small but significant change that Google has started will be a trend in the rest of the phone manufacturers and application developers.
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