Gmail in Push format comes to iPhone and Windows Mobile

The use of this push mail service is available through Google Sync, the technology to send contacts and calendars to mobile terminals. Google Sync is free for Google Apps users.

With this, administrators can allow users to make use of Push mail through the Google Apps control panel, although if companies are already using Google Sync for contacts and calendars, the email function is available automatically, he said. Raju Gulabani, Google Product Manager in a blog post.

People who use Gmail and Google Calendar with personal accounts can also use Google Sync to make use of push mail and access calendar updates from their phones. They can choose to sync their contacts, calendars, and email or any combination of those services.

Offering push mail on the iPhone and Windows Mobile is Google’s latest approach to penetrating the business market, where it is competing with many other established providers that offer push mail, such as Microsoft and Research In Motion (RIM), among others.