Maria Montero

Global smartphone sales plummet due to the …

Smartphone makers shipped 275.8 million devices from January to March, according to market research firm IDC. (Image credit: Bloomberg) The global smartphone market has been hit hard by the coronavirus pandemic. Indeed, smartphone sales plummeted in the first quarter of 2020 due to weak demand and disruption in the supply chain. Market research firms IDC, Counterpoint and Canalys say that Covid-19 has brought down the smartphone market in the first three months of the year, while Counterpoint and Canalys estimated that global smartphone shipments declined by 13 percent. , IDC estimated the drop to be 11.7 percent year-over-year. Smartphone makers shipped 278.5 million smartphones from January to March, the biggest decline in history. Counterpoint estimated that smartphone shipments have reached less than 300 million since 2014.

China saw a decrease of 20.3 percent, followed by Western Europe, with 18.3 percent, and the United States, with a decrease of 16.1 percent. “What started primarily as a supply-side issue initially limited to China has turned into a global economic crisis with the demand-side impact starting to show at the end of the quarter,” said Nabila Popal, Research Director. of IDC’s Worldwide Mobile Device Trackers. Canalys says the drop in China was 18%, while Counterpoint estimates it at 27%. Samsung, Huawei and Apple remain the top three smartphone makers by shipments. While Samsung and Huawei saw a sharp decline in sales in the first quarter of 2020, Apple saw the smallest decline year-over-year, according to Counterpoint Research. Xiaomi, Oppo and Vivo remain the third, fourth and fifth largest smartphone maker in the world.

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“Demand for new devices has been crushed,” says Canalys senior analyst Ben Stanton. “In February when the coronavirus hit China, vendors were primarily concerned about how to build enough smartphones to meet global demand. But in March, the situation took a turn. Smartphone manufacturing has now rebounded, but as half the world went into lockdown, sales plummeted. “2020 was supposed to be the big year for the smartphone market to rebound in territories like the US. “US, Europe and Japan. All major phone companies bet on 5G and foldable devices to win over new consumers. Now, it doesn’t seem like consumers are eager to spend money on a new smartphone this year due to an uncertain environment.” Most smartphone companies expect Q2 to represent the peak of the coronavirus impact, “Stanton says.” It will test the mettle of the industry, and some companies, especially offline retailers, will fail without government support. “.Indian El TecNoticias is now on Telegram. Click here to join our channel (@indianexpress) and stay up to date with the latest headlines

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