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Facing Advertisements: RIM Vs. Apple

In RIM’s promotional video (featured on an unofficial RIM blog, RIMmarkable) a blackberry (the fruit that gives its “BlackBerry” mobile terminals their name), was rushing towards an apple and passing through it with ease. Which led to a fairly obvious interpretation: the superiority of a BlackBerry over Apple’s product (iPhone).

The iPhone user community has not taken long to respond to this video, with a production of the most elegant and simple where simply to show the obvious: a blackberry cannot cross an apple. It is a remake of the same type as RIM’s, but applying elegance above all else.