Despite the fact that during Christmas 2018, Apple Inc. sales fell for the first time in a decade, 5% less than during Christmas 2017, and that the trend in the sale of the different versions of its flagship product As the iPhone continues to decline, Apple expects total sales during the holiday season this year to easily exceed its initial expectations.
Best selling of new iPhone models
If the new sales forecasts for the new iPhone 11 and iPhone 11 Pro models, on sale since September, are confirmed, the Californian giant would once again grow with solvency and silence some of the concerns that have arisen among investors. At the moment it has already promoted a rise in its shares, which at the beginning of November already reached 255.82 dollars per share, when at the beginning of the year it was around 150 dollars.
Great news for those who operate with Apple shares in any of the trading brokers that we can find in the Apple App Store, since the shares of the apple company are one of the great ones desired for investors, and all news that has to do with it has repercussions on the company’s price.
For now, iPhone is Apple’s only negative business, which has reduced the percentage of profit that this product generates at Apple, which reached 70% and is now below 50%. Although this may initially be bad news, it may end up strengthening the company, since diversifying sources of income increase resistance to the fierce competition posed by Xiaomi or Huawei, rivals from which it continues to decline in terms of what sale of smart phones is concerned.
Apple TV +
On the other hand, one of Apple’s most anticipated services, Apple TV +, has already arrived in Colombia, with the difficult mission of gaining a gap among the big names like Netflix, HBO …, even so, it is one of the products with which the company counts to increase its Christmas income.
In our country, the service will cost 19,900 pesos per month, and the free trial will not last more than a week, as opposed to the free trial month offered by other streaming platforms. Likewise, users who bought terminals compatible with the latest version of IOS after September 10 will be able to access a free year of Apple TV +.
Although the starter catalog is quite meager, it could be an interesting option for this Christmas, since the content will expand as time passes.
Q1 2020, the decisive quarter according to analysts
With its streaming audiovisual entertainment service supporting the 11th generation of iPhones, analysts are looking forward to the results of Q1 2020 (first fiscal quarter of 2020, which is between October 1, 2019 and December 31, 2019). 2019), as well as investors in the stock market or users of the many trading apps that trade with Apple.
At the moment we have the results of Q4 2019 presented on October 30 (the fiscal year in the USA does not coincide with the calendar year, unlike in our case in the United States a fiscal year elapses between October 1 and September 30 the following year) that has benefited in part from the launch of the iPhone 11.
What the data shows us is that in iPhone and Mac sales have fallen compared to Q4 of 2018, in the case of iPhone 33,362 million dollars this Q4 compared to 37,185 million dollars of last Q4 and in terms of Mac 6,991 million dollars in Q4 2019 compared to 7.441 million dollars in Q4 2018.
On the other hand, the rest of the services have increased their income, iPad has increased this Q4 more than 500 million dollars, Home, wearables (technology that we carry, such as a smart watch) and accessories more than 2,000 million dollars , and in the case of services, the increase has been more than 2,500 million dollars, going from 9,981 million dollars in Q4 2018 to 12,511 million dollars in Q4 2019.
We may be facing an evolution of Apple’s business model, more focused on services than hardware, which on the other hand will always be very important.