According to the latest Kantar Worldpanel ComTech study, Apple device sales have peaked in urban China by achieving a 27.6 percent share in the smartphone market. The data correspond to December 2014, January and February 2015.
Carolina Milanesi, research director at Kantar Worldpanel ComTech, continues to assure that “there has been a great demand for Apple products in urban China since the launch of the iPhone 6 and iPhone 6 Plus and this has continued throughout the Chinese New Year.” Of that 27.6 percent of sales, 59 percent came from the China Mobile operator.
Carolina Milanesi highlights that Apple device sales they increased in all key markets “except the United States and Japan.”
Tamsin Timpson, Director of Strategic Insight at Kantar Worldpanel ComTech, explains that “in the Urban China, Apple’s iPhone 6 was once again the top-selling phone for the three months as its share grew to 10.2 percent compared to the three months ended January. The iPhone 6 Plus was the third best-selling smartphone, after the iPhone 6 and the Xiaomi RedMI Note. With its two flagships among the best-selling phones, Manzana it was the leader in the ranking of smartphone manufacturers, while Xiaomi was number 2 “.
In Europe (Kantar Worldpanel ComTech measures data from the top five economies: Germany, UK, France, Italy and Spain), Android percentage It fell 2.9 percentage points to 67.6 percent, while iOS grew 2.6 percentage points.
When purchasing an iPhone 6, 48 percent of users highlight its reliability / durability, while 44 percent highlight its attractive design.
In the case of the United States, the iOS share fell from 39.9 percent recorded in the same period in 2014 to 38.8 percent this year. “The iPhone 6 continued to be the best-selling smartphone with buyers citing screen size (45 percent), LTE capabilities (44 percent), and device reliability and durability (43 percent) as keys to adoption. ”Says Carolina Milanesi. Screen size is even more important for those who decide to purchase an iPhone 6 Plus (70 percent).
