Sony works on the e-ink smartwatch

Sony already has smartwatches and a fitness bracelet with an E-Ink display, but none of them have particularly stood out. A watch fully covered in electronic paper It may sound innovative, but maybe not enough with just that. As has been proven in several smartphones with a double screen or full sphere, many times being different is the priority and not really usefulness. It will be necessary to see in what position these next releases are located to really value them.

The technology would allow users to change the appearance of their watch, both the strap and the display, and would display information on different parts of the bracelet. Not a single detail is known about the functionalities that the innovative productAlthough it seems that the idea is that the form prevails over the functions of the clock, in addition to optimizing energy consumption, as has been the case with electronic book readers that keep the static image on the screen.

This initiative may be part of a renewed effort by the company to promote creativity within it and, as Bloomberg recalls, its CEO, Kazuo Hirai, established a division at the beginning of the year to promote and finance new ideas.

The strategy goes through restore a culture of innovation within Sony, a company that years ago stood out for offering great innovations to the market, such as the Walkman.

In recent years, however, the Japanese giant has abandoned the PC market and struggled with mobile devices, and has yet to stop the bleeding of its once-segment-leading TV business.