IOS users spend four times more on apps than Android users

At their recent annual I / O developer conference, Google assured that with 1,000 million active users per month, Android It is the most widespread mobile platform, noting that in recent months $ 5 billion was paid to app developers. Well, despite the positive figures, Forbes points out that these are still far from those of Manzana, that, with less than half of active iOS users (470 million), earns 10 billion dollars from the sale of its applications, compared to 7 billion harvested in its 2013 financial year. In other words, users of Apple iOS spend more than four times more on apps than Android.

On the reasons for this dance of figures, Benedict Evans of Forbes points out that the market share of Android it is higher in developing countries, with relatively low incomes, where a large part of the population does not have credit cards. In addition, the price of the terminals Android is between $ 250 and $ 300 on average, compared to $ 600 for the iPhone, and people who choose to spend more on their mobile also do not mind investing in applications.