According to the first signs, the new line of business what Manzana is opening through the digital and interactive textbooks is having a good acceptance in the US market and would have achieved 350,000 textbook downloads and 90,000 iBooks Author app downloads (the free tool of Manzana to design and distribute them) in the first three days from official launch on January 19, according to data from Global Equities Research.
The agreement that Manzana has signed with the three main publishing houses in the country, which account for 90 percent of the production (McGraw-Hill, Pearson and Houghton Mifflin), states that these books sell at less than $ 14.99 (slightly less than 12 EUR), which can help your market penetration despite the still costly iPad, necessary to be able to access these digital textbooks.
For its part, editing and distribution tool of these textbooks, iBooks Author, has achieved so far 90,000 downloads According to the same study, so it is possible that in the coming weeks we will see the growth Catalogue of these interactive digital books with the proposals of other companies and individuals under the new environment of iBooks 2.
