Digital education for business leaders is essential, according to …


The digital education It is becoming increasingly essential to complete the training of students in different areas, for example the ESADE Law and Business School together with Ironhack, which is an international reference center for training web developers, agreed a training agreement so that ESADE students can take their programs.

Students enrolled in MSc programs, including the new Master of Science in Business Analytics (MIBA), as well as MBA and BBA students for the next academic year, will be able to complete their digital education with the acquisition of new skills to lead the online strategy of companies and organizations in the digital environment.

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Josep Franch, dean of ESADE Business School pointed out that thanks to Ironhack’s programs, students will be able to “manage the latest digital trends that mark new technologies, understand the entire process of value creation in the new digital environment and lead with success is a company or organization that is committed to its digital transformation ”.

ESADE students may choose for their digital education Among the three courses taught by Ironhack: Web Development Program, either part-time or full-time, which will teach the student to code and build a digital product; the UX / UI Design Program, focused on design thinking and User Centered Design (UDC).

Olaya García-Lancha, director of the MSc program at ESADE, stated that in recent years, more and more managers and product managers end up leading digital projects or technology companies. This can create many tensions in the company, at the moment that managers “do not speak the same language” as the teams they lead and it is something that can be a barrier if it is not attended on time.