In a short time, more than a million undecided voters will be responsible for deciding the political direction of the country, but according to Tinamica, political parties have the opportunity through the Big data and Business Intelligence to guide voting intention.
According to this Spanish company, the secret is to know what the electorate wants to lean towards one or another trend and they assure that the secret lies in Big Data, for this they have listed a series of practices that they recommend to achieve the task:
- Assess the acceptance of decisions through apps: For a long time, trial and error has been done to know the different reactions of the electorate, sending a “balloon-probe” that allows knowing the position of a citizen, but now, thanks to Big Data and using advanced analytical techniques it is possible to use applications mobile phones that allow these reactions to be known almost in real time.
- Make decisions based on the opinion of the electorate in real time: Social networks and other communication channels in real time will allow decisions to be made at the moment to get the voter to lean towards a specific position, this is achieved through large-scale data analysis.
- Anticipate decision making: with analitycs it is possible to know in advance which decisions are the ones that allow them to win votes. In this way, acts, speeches and messages can be counter-programmed to adapt them to the demands of certain segments of citizens.
- Know the profile of the undecided: Big Data also allows us to know exactly which people are likely to change their political orientation and, therefore, approach them door-to-door to ensure the vote.
- Program the electoral calendar and the routes of the campaign: Have a database that allows you to guess the route to be followed in the campaign and locate the best location for the rallies and to optimize the vote, after having known the voters through those same databases.
- Better adapt electoral marketing: Another advantage that Big Data offers in a campaign is that it allows choosing the optimal channels for the electorate of each party, according to the different geographies.
