Belkin will maintain the Linksys brand and workforce once the deal closes next March. Together they will achieve a relevant position in the home and small business networking market, with a 30% share in the United States. “Belkin’s ultimate goal is to become a global leader in the wireless networking and ‘connected home’ business, and this acquisition represents a significant step forward in fulfilling that vision,” said Chet Pipkin, CEO of the company.
In the future, the products of Linksys will not cease to be related to Cisco, since the sale agreement includes the formation of alliances with Belkin in distribution, marketing and offers for service providers. “Have access to specialized software solutions from Cisco across all product lines of Belkin it will give customers a closer user experience, “says Pipkin.
Through Linksys, acquired by Cisco In 2003 for $ 500 million, the ‘networking giant’ has been supplying several generations of Wi-Fi routers and other equipment for home networks. But the new strategy of Cisco it is refocusing on the business business, and consequently, it is loosening its moorings in the consumer space.
The headquarters of Belkin, a company that produces networking equipment, accessories and peripherals for the consumer market and SMEs, is located in Playa Vista, southern California, not far from Irvine, the headquarters of Linksys. Belkin has already sent out a statement stating that it intends to maintain the Linksys brand and provide technical support for Linksys products. In addition, you will honor all valid warranties for all Linksys products, current and future.
