Alfonso Rodríguez (AllView): “Thanks to the IoT the mobile will have more power …

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The mobile of the future is a never ending topic, even less those of the present and even less being so close to MWC 2017, so we have taken a look at AllView mobiles in Spain, to know what they have to offer to our market today in day. And it is that the Romanian brand is entering Spain strongly, and its goal is to conquer the mid-range, with terminals that offer good performance at very affordable prices.

To learn a little more about the AllView proposal in Spain we have spoken with Alfonso Rodríguez, Country Manager of AllView in Spain, and in the podcast that accompanies this note you can listen in detail what he told us:

Rodríguez points out that AllView mobiles in Spain have a difficult job, because it is a complex market in which there are a large number of brands, however they consider that there is a niche for their proposal and since their arrival towards the end of 2016 they have achieved good acceptance of consumers, which raises expectations for this year.

According to Rodríguez, AllView mobile phones in Spain have the same main barrier as the rest of the countries in which they are present, buyers always seek to have the best benefits with the budget they have, something that also stands out in our market.

The AllView mobiles in Spain They must conform to an average budget of about 200 euros, which is what the regular buyer wants to spend on a smartphone, which must also be a device of no less than 5 inches and in addition to having at least 1GB of RAM memory along with about 8GB of internal memory.

Certainly, says Rodríguez, mid-range mobiles cannot compete, for example, with Samsung or Apple ships, because there are differences in performance and quality between a 700-euro terminal and a 200-euro terminal, but each of them points to a different audience, since the average Spaniard does not need to have a smartphone with the latest technology on the market, but rather an Android terminal that meets their needs.

The landing of AllView in Spain

Currently AllView mobiles in Spain are sold on the free market and their manufacturer uses the knowledge acquired in other markets such as Romania to enhance the positioning of these devices. They currently have good relations with Digimóvil and are planning to approach Vodafone to access the equipment distribution platform, an alliance that they have already achieved in central Europe.

The AllView mobiles in Spain They come with great force, with a very wide range that can go from 69 euros to a mid-range device with 3GB of RAM, Samsung camera and 5-inch screen for less than 300 euros.