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Kobo gives up its business with tablets to focus on eReaders

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Kobo gives up its business with tablets to focus on eReaders

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October 10, 2014

The current situation of the tablet market, which is not at its best, continues to claim victims. In this case it is Kobo, one of Amazon's greatest competencies in the sector of eReaders who have decided to focus on electronic reading devices and abandon their tablet business. This is a decision that was seen coming due to the lack of news in its catalog for a long time.

Kobo is a company founded a few years ago Canada, since 2011 it is owned by RakutenYes, this Japanese e-commerce store that has been bombarding the television of our country for several weeks with advertisements starring the famous chef Alberto Chicote. His main business is that of eReaders, where he has managed to stand up to the giant Amazon and others like B&N and its Nooks.

Like the latter, it ventured a long time ago in the tablet segment, although none has achieved what it was looking for. Kobo has released several models such as the Arc 7, Arc 7 HD and Arc 10 HD, some have been sold in Spain, in fact, the second is still available on their website, but their path ends here. B&N, at least, has managed to give it some continuity thanks to an alliance with Samsung, the Galaxy Tab 4 Nook recently announced.

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<p>The President of Kobo, <strong>Michael Tamblyn</strong>, has been in charge of confirming that the company will completely abandon the development of new tablets to focus on continuing to work to improve its eReaders. Of course, they will not withdraw the units that are already in the different stores, which will continue to be sold until they are sold out. The decision was made to wait after months without news about it and after an IFA in Berlin where only the new reader was presented <strong>Kobo Aura H2O,</strong> waterproof. Along with this new model, they will continue betting on Kobo Touch and Kobo Aura, which can be purchased in Spain through the Catalan bookstore <strong>The central</strong>, official distributor in our country.</p><div class='code-block code-block-7' style='margin: 8px auto; text-align: center; display: block; clear: both;'>
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This is one more example of how difficult it is to find a place in the tablet market, where as Douglas McCabe, analyst at Enders Analysis explains, there are many competitors, some of them of great importance: «Kobo has to establish itself as the Kindle competitor in the eReaders. The tablet market has too many players, from Apple, Samsung, Sony, Google even Amazon itself. Kobo is lost on that battlefield.

Source: TheBookSeller