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HTC explains the reasons for the Nexus 9, also the price


HTC explains the reasons for the Nexus 9, also the price

Written by

October 29, 2014

On the 15th we solved the unknown about the result of Google's new alliance with HTC, the Nexus 9. From the moment the new tablet was made official, comments began, both in different media and on social networks, about the change in strategy that it has meant with respect to the previous models manufactured by Asus. And it is that not all are convinced that it is correct. HTC through Dial Chad, the CEO of Emerging Devices at HTC, wanted to shed some light on some of the decisions that were made.

Nobody doubts that the Nexus 9 is a high-level tablet. Power, design and wide possibilities of use. But there are critical voices with the Mountain View company that has left behind, also with the Nexus 6, its plan to launch devices with a relationship price quality unmatched, putting its prices on par with the competition. Dial Chad takes the floor to explain some of the most discussed points in an interview by greenbot.

Nexus 9

Design and materials

Much was expected from HTC in this regard, and that is that the designs of its latest One M7 and One M8 have been the best we have seen in recent times. Chad explains that they have sought a simple appearance, eliminating all those parts that they considered unnecessary, Easy to use, but always focused on offering a product that makes clear at first glance its qualityHence, the materials are first class.

Why plastic? They ask him. The answer is simple, they believe that the frame and the aluminum inner sheet are enough to give rigidity and elegance to the set, while the plastic with brushed finish and the narrowing towards the inside favor a better grip with one hand and a soft touch. This is precisely the reason for the 9-inch size. Always in collaboration with Google, they thought that the best screen ratio was 4: 3, and the 9 inches they were perfect to be comfortable in one hand.


He also talks about the colors, not very bright, where Chad refers to the accessories: “they were chosen for work well with accessories and there is always the option of brightly colored covers. ”

Nexus 9 colors


Why the Nvidia Tegra K1 instead of a Qualcomm Snapdragon processor? The million dollar question. "We feel that the Tegra K1 offers a PC type performance which behaves well in tablet format. It is also the first ARM processor for Android to take advantage of Lollipop's support for CPU architectures from 64 bit"


But he clarifies that it is not a tablet exclusively for gamers, as is the Nvidia Shield Tablet that also mounts this chip. Everyone knows that one of the main uses of tablets is the consumption of content. On this tablet it is powered not only by a large screen, but also by speakers BoomSound, on which it qualifies that it uses technology but not extra software since it has Android Stock. But his gaze goes further: “We believe that the Nexus 9 mixes consumption with productivity”, And here the keyboard plays a fundamental role.

nexus-9-keyboard-case "width =" 656 "height =" 318 "srcset =" 656w, 300w, -teclado-240x117.jpg 240w, 690w "sizes =" (max-width: 656px) 100vw, 656px "/ ></p><h2>Price</h2><p>Right at the end we reach the peak and most controversial point. They ask him: Is that a strategic decision made in conjunction with Google? Why go for a premium, more expensive device this time? Perhaps it should be someone from Google who gave the answer, since the change of course has been in the Nexus range, not only with the Nexus 9, and in the end, they are the last ones responsible for this decision. In any case, HTC confirms that it was something that was decreed between the two companies for a reason: "<strong>We believe there is market demand for a premium Android tablet</strong>"</p><p></p><!-- WP QUADS Content Ad Plugin v. 1.8.17 --><div class=