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10 reasons to understand why Pokemon Go is a success

What's going on? And what is the fuss about? ¿Why Pokemon Go is a success? I detail the ones that I create 10 keys to understand why Pokemon Go, is sweeping and has just officially arrived in Spain.

1 – It's Pokemon

Why it is Pokemon, a brand recognized for years to anyone you ask. His long history within the industry not only of video games, but also drawings, merchandising and hundreds of other things, have equated Pikachu and his other friends, at the level of other great characters such as Mario, Zelda, etc… Surviving 20 years at the top, creating prolific products for different generations, ensures you a springboard to almost anything you do, and if it is good, more.

two – Just in time

The release date is key. Midsummer, just when the weather is nice to go outside and hunt Pokemons. Just when people have time for leisure. Just at the time when the first generation of children, 20 years ago, began to enjoy their Game Boy, which is now one of the most famous games of all time.

Precisely because of this concatenation of facts, the generation that is now 20-30 years old produces nostalgia and desire to play like those summers from over two decades ago. Needless to say, the most recent generations also feel trapped because they already know the Pokemon universe first hand through their Nintendo DS.

3 – It works

Because it is a product already tested, worked and working. The development of Pokemon Go is born directly from Ingress, a game developed by Niantic, a company that belongs to Alphabet (Google). Almost three years of development and work, have made the mechanics and operation of Pokemon Go from the beginning good. He has things to improve, but the huge database he drinks from was already created, and that work shows.

4 – Easy, simply

It is easy to use and everyone can play. It is almost obvious, but many games are complex or focused for a very familiar audience with advanced player controls and environment.

Precisely one of the sins of Ingress, its sister game, is its tremendous complexity, which creates a barrier to entry to the game, which Nintendo cannot afford, nor ever in any of its own titles, has made, and hence its success. throughout so many years, despite having neither the most powerful consoles, nor being up to date in many of the titles that have featured on Xbox or Playstation.

Capture a Pokémon in Pokémon Go

5 – VIRAL !!!

Because it is viral. Sometimes it doesn't take any attributes to be famous, just to be famous, or viral. In the case of Pokemon Go, for the reasons already explained, and those that I will continue to detail, it has become somewhat viral, a devastating social phenomenon And that precisely because it is, generates even more expectation and desire to try it for those who do not yet know it. It is the famous snowball effect.

There are hundreds of videos on the net showing how hordes of people flood parks, and squares in search of Pokemons, hundreds of articles on the websites and in paper newspapers talking about curious, dramatic stories, unusual events that have been done, thanks or through Pokemon Go. No one is oblivious anymore, to which Pokemon Go is a success, publicly and financially speaking for Nintendo.

6 – Get all of them !!

Because it is a game of collecting and discovering. Almost any game with good and attractive mechanics, whatever collecting things works, and we have two very recent and successful examples, such as Clash Royale or Hearthstone, collectible card games, each with its own style, which are top in the mobile segment.

Its development comes from two major developers within the industry, but it is no coincidence that they have chosen the theme, "collect", they have, because it always works. People's eagerness to collect things and discover new ones never fails, and Pokemon Go does.

7 – It´s free

It's free, and for the moment your in-app payments are not necessary. The mobile games that bill the most, by far, are the free games with in-app games, so far so good for things to work. Your in-app payments are not necessary to unlock new features, they are simply to advance faster.