According to statistics shared by 99firms.com, currently only 4 percent of marketers use the relatively new social platform called TikTok. This means that for the brands they represent there is a good opportunity to achieve significant results here. However, this is possible only if you have a good marketing strategy, that is why this time we will see some recommendations to develop good marketing on TikTok.
To boost the results of the marketing strategy on TikTok, we highlight some recommendations issued from Social Media Today that can undoubtedly be of great help:
Identify your goals
For the TikTok marketing strategy to be successful, it is necessary to have identified a clear goal that must be met in a certain period of time, any brand or content creator that reaches the platform may consider, for example, reaching a number desired followers, generate n number of views of your videos or even boost the conversion rate of what you are interested in obtaining, whether they are leads or even the purchase of products.
The objective is key to define the actions to be taken over the following days and weeks with the strategy.
Consider the buyer persona
This second point is also one to consider prior to developing a TikTok marketing strategy. And it has to do with what to consider if it makes sense for the brand or company to use the platform from the beginning. Do you know if your buyer persona is in this social network?
If the answer is yes, then consider the goals these people have and how the brand can join them. On the other hand, if the buyer persona is not on the platform, you should consider discarding it.
Create account and verify
Following within the initial points for the development of good marketing actions in TikTok, it is necessary to already have an account created, but also one must seek to verify it, as this will help establish it legitimately. On the other hand, it is also necessary to make this account comply with some key aspects. For example, establishing a unique logo, since this element helps to differentiate the profile of other brands and creators. Another good recommendation would be to make the user name match the company name, this to facilitate user identification. One more fact that can be of great help is to post an interesting biography and experiment with the clickable links that the social network allows to place. There you can add the link that helps you meet objectives such as lead generation or traffic.
Publish valuable content and some spontaneous
As with the different strategies, in the case of marketing actions on TikTok, content is also king, therefore, you should not lose sight of the fact that the pieces you share add value. According to the source, one type of content that has increased in value recently is live video broadcasts. However, this is not the only option, there are traditional videos that can be useful.
On the other hand, you should know that there must also be a step for spontaneity, that is, you can upload materials that come out of the ordinary and that serve to connect with the community.
Use the correct hashtags
In combination with the above, your TikTok marketing strategy cannot ignore the use of hashtags, particularly those that are best suited for content.
As the source points out, brands and creators must choose hashtags that are relevant and specific to their respective businesses. You can also create your own brand hashtags or branded ones that motivate the audience to use them when they publish their own content about your brand or products.
As an added benefit, being used by more people can be a good way to identify user-generated content.
Participate in challenges
Among the peculiarities of this social platform is the fact that many of the most popular contents are the challenges. Different types of challenges become vital from time to time within the platform and some even manage to reach other social networks. From dances to memes, it is worth keeping track of these elements and trying to get on the brand to make it part of the general community that exists on the platform.
On the other hand, he believes that brands can also create their own challenges for the community, brands like Chipotle or H&M have already done so and have experienced good results. You can see these cases in the TikTok guide that we published recently.
Collaborate with influencers
This TikTok marketing action is one that can also be leveraged on different social networks. As you can understand, the idea is to seek collaboration with personalities with large audiences within this particular platform.
Just as it happens in the development of campaigns with influencers in other spaces, it is necessary to ensure that there is an affinity between the influencer and the company so that everything is more genuine and the obtaining of results is easier to achieve.
Invest in TikTok ads
If you want to accelerate the results of marketing strategies on TikTok, then it is important to take a look at the advertising options presented by the platform. Since this is a relatively new aspect in TikTok, it is constantly possible to see new features and formats so that businesses can stand out to audiences and thus drive the fulfillment of objectives such as lead generation or sales. Advertising on the platform allows, as well as others, to reach audiences that can be really relevant.
Considers that the content should match the audience
The recommendation at this point is simple, brands and creators should come up with different content offerings that match the needs of different segments of their audience. This recommendation highlights the importance of a point mentioned above, considering the buyer persona profile. In this way it will be possible to better allude to the audience for the fulfillment of the objectives.
Record and evaluate the results
Finally, as in any marketing strategy, it is important that you give yourself the task of keeping a record or monitoring of the materials and the strategy in general and subsequently evaluating the results periodically. Knowing the performance of the campaign will help you get insights to improve constantly.