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Tips to improve your marketing strategy on TikTok

Tips to improve your marketing strategy on TikTok

According to statistics shared by, currently only 4 percent of marketers use the relatively new social platform called TikTok. This means that for the brands they represent there is a good opportunity to achieve significant results here. However, this is possible only if you have a good marketing strategy, that is why this time we will see some recommendations to develop good marketing on TikTok.

To boost the results of the marketing strategy on TikTok, we highlight some recommendations issued from Social Media Today that can undoubtedly be of great help:

Identify your goals

For the TikTok marketing strategy to be successful, it is necessary to have identified a clear goal that must be met in a certain period of time, any brand or content creator that reaches the platform may consider, for example, reaching a number desired followers, generate n number of views of your videos or even boost the conversion rate of what you are interested in obtaining, whether they are leads or even the purchase of products.

The objective is key to define the actions to be taken over the following days and weeks with the strategy.

Consider the buyer persona

This second point is also one to consider prior to developing a TikTok marketing strategy. And it has to do with what to consider if it makes sense for the brand or company to use the platform from the beginning. Do you know if your buyer persona is in this social network?

If the answer is yes, then consider the goals these people have and how the brand can join them. On the other hand, if the buyer persona is not on the platform, you should consider discarding it.

Create account and verify

Following within the initial points for the development of good marketing actions in TikTok, it is necessary to already have an account created, but also one must seek to verify it, as this will help establish it legitimately. On the other hand, it is also necessary to make this account comply with some key aspects. For example, establishing a unique logo, since this element helps to differentiate the profile of other brands and creators. Another good recommendation would be to make the user name match the company name, this to facilitate user identification. One more fact that can be of great help is to post an interesting biography and experiment with the clickable links that the social network allows to place. There you can add the link that helps you meet objectives such as lead generation or traffic.

Publish valuable content and some spontaneous

As with the different strategies, in the case of marketing actions on TikTok, content is also king, therefore, you should not lose sight of the fact that the pieces you share add value. According to the source, one type of content that has increased in value recently is live video broadcasts. However, this is not the only option, there are traditional videos that can be useful.

On the other hand, you should know that there must also be a step for spontaneity, that is, you can upload materials that come out of the ordinary and that serve to connect with the community.