The market for smart watches and wearables in general has been on the rise for some time. We can see how sales increase worldwide, with remarkable growth, in addition. This is the situation that is repeated again in the third quarter of this year. Smartwatches sales this time they have grown by 42% compared to the same period from last year.
Apple remains, as usual, in the lead in this market segment. Although we can see that brands like Samsung are gaining presence in the smartwatch market, thanks to its launches. In fact, we have been seeing the Korean brand for months now.
In this third quarter of the year, Apple has been crowned as the best-selling with a total of 6.8 million units sold of your smartwatches. Good sales for the American firm, accustomed to dominating this market. Samsung already takes second place, with sales of 1.9 million.
Fitbit takes third placeNow that the firm has been acquired by Google, it will be interesting to see if its sales will increase or not as the months go by, as new watches from it arrive. Its sales have been 1.1 million in those three months.
In general, we can see how many brands of smartwaches, such as Samsung or Fitbit, not using Wear OS As an operating system, they have been able to increase their sales. The market for watches in general is growing, at a good pace, so there are more and more options to choose from.
Though brands still can't outshine Apple, which is in fact the brand whose sales increase the most and which grows the most in market share. So this market segment of smartwatches is still clearly dominated by the American firm and its Apple Watch. Will a brand like Xiaomi get with its new watch to change this?