Filming and productions of canceled films, thousands of closed cinemas around the world, economic losses so far of about $ 7,000 million and that could reach $ 17,000 million, possible suspension of film festivals such as Cannes, without a doubt a black panorama for the celluloid world.
However, the seventh art tries to figure out how to get out of this bad moment caused by the coronavirus, and Universal already came up with an idea.
The studio announced that its films will be available in the home on the same day as its global theatrical releases, as current circumstances have made it more difficult to see premieres in normal theaters.
"Starting with the Trolls World Tour of DreamWorks Animation (to be released on April 10 in the US), the company will also make movies available for sale beginning Friday, March 20, starting Friday, March 20. Universal titles and its specialized Focus Features label, including The hunt,The Invisible ManYEmma, be available in a wide variety of the most popular on-demand services for a 48-hour rental period at a suggested retail price of $ 19.99 in the US and the equivalent price in international markets, ”the announcement was made by Jeff Shell, CEO, NBCUniversal.
Universal Pictures has a wide and diverse range of movies, and 2020 is no exception.Instead of delaying these movies or launching them into a challenged distribution landscape, we wanted to offer an option for people to view these titles at home that are accessible. And affordable, Shell said. "We hope and believe that people will still go to the movies in theaters when it's available, but we understand that for people in different areas of the world it is less and less possible."
In addition to Comcast, which has exclusive rights to the Universal Pictures material, Vudu is also on the distribution list, and work is being done to get other greats like iTunes and Amazon Video to participate as well.
Will the other studies be an initiative similar to Universal's? Or will they have to postpone their major releases?