It is no longer rare to find the "stories" or "stories" published on social networks by friends, family or acquaintances. In fact, for many it has become a better alternative to share their day to day with the respective contacts, and this tells us about the relevance that the format has gained over time, leading to more platforms creating their own space , and the approach that more and more brands should take to make themselves present to their respective consumers.
Speaking particularly about how platforms have created their own spaces to take advantage of the popularity of the format, it is interesting to see the important adoption that their respective spaces have had for what is also called ephemeral content, therefore, in this day's graph we highlight a glimpse of the “Boom” of stories on different social media platforms.
As can be seen in the information shared by Socialbakers and Statista, among the social networks Snapchat is the one that has developed the slowest despite having had a few years of advantage over the other platforms, the figures registered up to December show that it has managed to accumulate nearly 200 million daily active users.
On the other hand, the case of Instagram, Facebook and WhatsApp has been more interesting thanks to the rapid growth registered for the "stories" on these platforms. In the case of the first, the most important “boom” occurred between 2017 and 2018, the platform now has more than 500 million daily active users. The WhatsApp case is also surprising for what was achieved in just one year, also between 2017 and 2018 it jumped to a little more than 450 million daily active users and in the past 2019 it managed to reach 500 million.
Finally, Facebook is also in that number of active users, however, its main growth was between 2018 and 2019.
As can be seen in the different cases, the growth that ephemeral contents have had is rapid and one of the reasons behind this may be due to the fact that they are a space that lends itself to sharing things that may not be so significant for users but that reveal more of the authenticity of those behind, as shared by Viral Access, when it comes to that concept, andEphemeral content is one of the best marketing strategies to show the authenticity of the brand.