the sub-brand of troubled Chinese phone maker Huawei, also wants to enter the arena of flexible phones.
In an interview with CNET at MWC 2019 in Barcelona, Honor CEO George Zhao said that Honor s make their own foldable cell phone. "Yes, of course I do," he said.
At the moment, Zhao said he is concerned about the high prices of this class of devices and that his brand is aimed at young consumers. He said, however, that as more models of these phones become available, prices will drop.
"I think we will find a way for our core clientele to have a flexible phone," he said. "I think next year will be the time."
And, perhaps for Honor's luck, being a sub-brand ofAt MWC, you don't have to develop flexible cell phone technology from scratch. Zhao is fantastic about the Mate X and the way its outer display folds.
"Personally, I like the design," he said. "You can consider Huawei and Honor as Volkswagen and Audi. So maybe for their engine, for their platform they can use group technology."
But this does not mean that Honor will depend on Huawei's research and development. The key for Zhao is to ensure the correct technology for the brand.
"As for folding phones, the most important thing is the added value we can bring to the consumer," he said.
But before entering the world of foldable phones, Honor also has to face the 5G wave.
Huawei Mate X: Huawei's first foldable phone …
"5G should be our next opportunity," said Zhao. "This year we will have a 5G product. The massive rollout of 5G to consumers will be in late 2020."
As for his foray into the United States market, Zhao said it is not his priority. The company is enjoying its success in Europe, being among the top five phone brands in several countries, including Great Britain.
The US market is difficult to penetrate as it is dominated by telephone operators that require a high volume of initial sales, in addition to a significant investment in marketing by manufacturers, Zhao said. For now, Honor will continue to sell its products through Amazon and focus on other markets.
"The other markets are strong," said Zhao, referring to Europe, the Middle East and Latin America. "So perhaps when we have enough capacity, the last market [to conquer] would be the United States."
CNET and CNET in Spanish are in Barcelona with all the details of the Mobile World Congress in this city. Follow all our coverage here.
With the collaboration of Suan Pineda.