The Counterpoint Research firm
make a ranking
the ten best selling phones
around the world during 2019. Of those ten, Apple stands out, with six positions, followed by Samsung (with three positions) and Oppo (with one). Thus, according to the consultant's calculations, during the past year the most requested model was the
, followed by the
and the Samsung
. In the case of the iPhone 11, the remarkable thing is that it achieved that position with just 4 months of sales.
In total, these ten teams represent 15.4 percent of the sales of the year, which for the entire global phone market was close to 1.5 billion units. That is, they were the most popular, but without dominating the total. The wide variety of models that other companies have implies a greater dispersion in sales, and it is what explains, for example, that
in 2019 Huawei has surpassed Apple in total sales
to become the second largest manufacturer in the world, but that none of its models are among the ten most sold. I sold more units, but distributed among more models; none of them achieved that 1 percent of the total that would have allowed him to get on the podium.
Counterpoint also highlighted the top five of each region: in the case of the United States, for example, the five best-selling models are from Apple, while in Europe there are three Samsung models and two iPhone; neither of these two companies is among the five best-selling models in China during 2019.
In the case of Latin America, of the five most popular models, four correspond to Samsung (A10, J2 Core, A20 and J4 Core) and one from Motorola, the E5 Play. In fact, the consultant highlights that
In Latin America the market had almost no changes compared to 2018
, keeping Samsung as the one that sells the most (38 percent of the market) while Motorola grows (which reached 15.5 percent of sales in the year; Latin America is by far its most faithful market) and is followed by Huawei ( 12.9 percent), LG (4.4 percent) and Apple (3.6 percent of sales in Latin America during 2019).
According to Counterpoint, the brake on sales in Latin America also led to a concentration: three brands share two-thirds of sales in the region, and together with the other things account for 75 percent of sales; Worldwide, there are ten brands that 81 percent of total sales; In both cases, however, the tendency is for greater concentration, that is, to leave less room for other players.
. These are the best selling cell phones in the world and in Latin America during 2019 – LA NACION