Apple is taking the coronavirus seriously. After going through delays in the production process and limiting the mobilization of its employees to the countries with the greatest danger of infection, now those of the bitten apple have decided cancel your participation in the South by Southwest festival, SXSW, where it will reveal some news about its Apple TV + streaming platform.
This week Apple announced its withdrawal from the scheduled event from March 13 to March 22 in Austin, Texas, for concerns related to the current coronavirus outbreak, as did other technology companies, including Facebook, Amazon, Twitter, TikTok and Intel.
Apple did not go to the SXSW event for the coronavirus
Despite the withdrawal of several companies, the organizers of the event have spread that the SXSW continue as planned since they consider that "there is no evidence" that there is danger of contagion for the attendees. Segn, the acting medical director and health authority at Austin Public Health
At this time there is no evidence that closing South by Southwest or other activities will make this community safer. We are constantly monitoring that situation.
On the agenda prior to his retirement from SXSW, Apple had a dedicated day to present three new original Apple TV + programs "Beastie Boys Story", a nonfiction biographical film by Spike Jonze, the animated series “Central Park”, produced by Loren Bouchard, Nora Smith and Josh Gady and the docuserie "Home", aimed at offering viewers a view of the interior of the most innovative houses on the planet.
The company had also scheduled a discussion about its anthology Little america with the creators Kumail Nanjiani and Emily V. Gordon.
Already in this first quarter of 2020 the coronavirus crisis has forced Apple to rearrange its agenda, something that probably will also have to do with your event next the WWDC, as I did other giants like Google, with the cancellation of Google I / O.